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Unilevel Rewards plan

Unilevel, or "linear" plan, is characterized by simplicity and is best suited for online affiliate programs when you want participants to be able to understand the marketing plan very simply and quickly.

Usually this plan is positioned as a "fair" distribution, because the distribution of percentages from sales is as transparent as possible.

However, it is not a "leadership" marketing plan, it motivates entry-level and mid-level participants, but not leadership, because it does not reward from the full depth of the structure.

The principle of this marketing plan is very simple: each generation of the personal invitation structure pays a percentage of the turnover of that generation. Usually counts on a monthly basis.

Recommended for startups and companies focused on a network of consumers.

You can change the parameters and numbers (highlighted in red) according to your business concept


There are 4 types of bonuses in this plan:

  1. Cashback.  Instant rebate for purchases based on status.
  2. Customer bonus. A percentage of purchases made by personal customers.
  3. Team bonus. A percentage of the turnover of the structure up to 10 levels deep.
  4. Career bonus. A fixed amount for the achievement of a certain rank.

Enrollment

Registration in the system is free and possible under any account.

Option: with the REQUIRED_REFERRAL_STATUS parameter you can enable a restriction, so that you can register only under accounts with a certain status (for example, only under Partners, but not under Clients).

Account Status

Each account has a status:

  1. Customer
  2. Affiliate

Customers do not receive bonuses, but their purchases are counted in the system to pay bonuses to affiliates who invited them.

Only affiliates receive bonuses.

Depending on your business, you can use a condition for a user to get "Affiliate" status. This could be, for example, the purchase of a certain product ("Starter Kit").
If you don't separate customers from affiliates in your business (i.e. everyone who is registered immediately participates in compensation plan and receives bonuses), you can set up the plan so that any purchase will make the user an "affiliate". Thus, "clients" will be those users who have only registered but have not done anything else.

Volumes

All bonuses are paid based on incoming sales (purchases). Each product or service in your business can give a certain volume, which is measured in points (CV).

The points for each product may be different from their value if you use such a system in your business.


The incoming volumes are summed up on the network for subsequent calculation of ranks and bonuses on their basis:

  1. PV (Personal Volume) – total volume of personal purchases of the account for the month
  2. APV (Accumulated Personal Volume) – total purchases of the account over all time
  3. EV (Effective Volume) – the volume of personal purchases of the partner and all his personally-invited clients (per month)
  4. NV (Network Volume) – the volume of the entire downline network for the month
  5. ANV  (Accumulated Network Volume) – the total volume of the entire downline network over all time
Option: with the INCLUDE_PV_FOR_RANK parameter you can set whether you want your own personal volume (PV) to be included in the network volume (NV).

Ranks

This plan uses a system of career levels, or ranks.

A rank is attained when certain conditions are met. Ranks are calculated at the end of a period (month).

The system uses 2 indicators for working with ranks:

  1. Qualified Rank (QR)
  2. Achieved Rank (AR)

The confirmed rank is the rank in a particular period. There can be a situation when the confirmed rank of this period is less than it was in the previous one, because some conditions may not be fulfilled.

Maximal achieved rank is saved in the system, and may be shown e.g. in member's back office, used in promo and so on.

To achieve a rank a partner must fulfill a number of conditions:

  1. Perform a certain Effective Volume (EV) for a period, i.e. he and his personal customers in total must make a certain amount of purchases in that period
  2. Reach a certain Accumulative Network Volume (ANV) for the whole period. This is the volume of the entire lower structure accumulatively.
  3. Reach a certain Qualification Volume (QV) in this period.

Thus, a cumulative system is used to achieve the rank, with monthly confirmation.

Option: in your business you can decide to use only the cumulative criterion for reaching a rank, or vice versa, to remove the cumulative criterion and use only the volumes of the current period. To do this, simply set the corresponding criteria for the rank to zero.


Below is a table of the ranks, the conditions for achieving them and the size of the career bonus for each of them:

#

Rank

EV

ANV

QV

Career bonus (See below)

0

No rank

1

Active Partner

10


2

Manager 1

10

500

500

25

3

Manager 2

10

3000

1500

10

4

Manager 3

10

10000

4500

35

5

Manager 4

10

30000

12500

100

6

Manager 5

10

50000

20000

200

7

Senior Manager 1

30

100000

30000

300

8

Senior Manager 2

30

250000

50000

500

9

Senior Manager 3

30

500000

100000

1000

10

Senior Manager 4

30

1000000

200000

2000

11

Senior Manager 5

30

1500000

300000

3000

12

Director 1

50

3000000

500000

5000

13

Director 2

50

5000000

750000

7500

14

Director 3

50

7500000

1000000

10000

15

Director 4

50

10000000

1750000

17500

16

Director 5

50

15000000

2500000

25000

17

Executive Director 1

50

30000000

5000000

50000

18

Executive Director 2

50

50000000

7500000

75000

19

Executive Director 3

50

75000000

10000000

100000

20

Executive Director 4

50

100000000

15000000

150000

21

Executive Director 5

50

150000000

25000000

250000

22

Vice President

50

250000000

30000000

300000


Qualification Volume

Note, it is not just Network Volume (NV), but Qualification Volume (QV) that is used to achieve the rank.

If the Network volume is simply the total volume made by the whole subordinate structure, then the Qualification volume is the volume of the subordinate network, minus the branch that gives "skew", if there is one.

Usually the allowable skew is 70%. Thus, if any branch made more than 70% of the total volume of the network, it is excluded from the calculation of the rank (but bonuses are still accrued from it).


You can set the amount of "skew" allowed by a parameter. If you don't want to use "skew" set it to 100%, that way any skew will be considered acceptable and the Qualification volume will always be equal to the Network volume.


The qualification volume and skew are used to motivate partners to develop the network evenly and to have at least 2 or 3 working branches, and to exclude "network parasitism" if a partner invited only one other partner, who did all the work.

Since it is unknown which branch will be the largest until the end of the month, the skew, qualification volume, as well as ranks, are counted at the end of the month when the period is closed.

Types of Bonuses

The Unilevel plan calculates four types of bonuses:

Bonus Period Source volume
Cashback Realtime CV of personal purchases
Customer Bonus Realtime CV of customers' purchases
Team Bonus Month CV of partner's downline
Career Bonus Month


To receive all types of bonuses, the account must be in the "Affiliate" status.

Cashback

Paid on all personally made purchases.

The bonus is calculated and credited to the wallet in real time at the moment the points arrive at the calculation core (i.e., at the moment of purchase).

The bonus is calculated as a % of the points received for the purchase. The size of the percentage depends on the rank:

Rank Cashback
0 - no rank
0%
1 - Active Partner
5%
2 - Manager 1
10%
3 - Manager 2 (and higher)
15%


Option: if you don't want to use cashback in your project, just set all percentages to zero.


Customer Bonus

This bonus also counts in real time: when any customer makes a purchase, the bonus is paid to his superior partner.

The bonus counts as a % of the points received for the purchase. The amount of the percentage depends on the rank:

Rank Customer Bonus
0 - no rank
0%
1 - Active Partner
5%
2 - Manager 1
10%
3 - Manager 2 (and higher)
15%


Please note: only partners get the cashback bonus, i.e. the percentage will be deducted from their purchases; partners get the customer bonus from their customers' purchases, i.e. the percentage will be deducted from the customers' purchases. So these two bonuses don't add up, with each purchase your company will pay out either one or the other bonus, but not both at once.


Team Bonus

The Team Bonus (or UNILEVEL Bonus) is paid by genealogy, that is, by the personal invitation tree, as a fixed percentage from each generation of depth from the volumes of those below.

The bonus is counted at the close of the period (monthly).

The percentage depends on the generation (it may be different from each generation of depth).

The depth of the sample depends on the rank, which is already counted at the time of closing:

Active Partner

Manager 1

Manager 2

Manager 3

Manager 4

Manager 5 ( and higher)

10%

10%

10%

10%

10%

10%

7%

7%

7%

7%

7%

7%


5%

5%

5%

5%

5%



2%

2%

2%

2%




2%

2%

2%





2%

2%






2%






0%






0%






0%


Career Bonus

Career bonus is calculated and credited to the wallet at the end of a period (month).

It is paid as a fixed amount when a certain rank is reached (i.e., if the rank at the end of the period is higher than it has ever been reached).

If a rank has become higher by several steps at once, the bonus is paid for each step.

The amount of payment for each rank is adjustable (see the table of ranks above).



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  1. Yanis P.

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